top of page

ryde

Understand the fundamentals of user experience.

STOP PASSING
THE AUX

The inspiration for this app came from the problematic process of navigating, sharing, and playing music while driving.  We all remember passing the aux cord and being in charge of music.  But what happens when we aren't in charge of the music? How can I save the music someone else was playing? How can I add music to the queue without passing the phone around?  What if I'm not on the aux cord? Do people even use aux cords anymore?

Process 

I like to move fast to run into as many problems as possible as early as possible.  Working this way reveals solutions in a natural way.  The user won't have to make mistakes because I will have already made them.

Problem Spotter

  • It is difficult to drive and navigate music library.

  • Passing the phone around is too hard while driving.

  • Plugging in other phones causes more issues.

  • Play my music fast

  • Easily add songs to the queue

  • Share the music we just heard

Goals

The 15-30 year old, car pooling, daily driving, food delivering, on their way to work, queue using, music sharing. . . User.

The Brand

The answers for how to handle the style guide were answered in the user journey stage.  A brand with a hyper, tactile and electric feel.

blackryde.gif
purpleryde.gif

Application

bottom of page