The ASICS Uplift Tour, was a mobile expression of the ASICS title sponsorship with the World Athletics Championships . With competition taking place in Eugene, Oregon during the summer of 2022. The @theasicsvan traveled from New York to Oregon promoting the partnership. _the_tour held events, created moments & generated hype all summer for a global event.

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My job was to create a two minute _video. Telling the story of how SGK teamed up with ASICS & World Athletics Championships to create the mobile expression. 

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When we began the project the van was still being built in Oregon. This made it so there was a constant influx of new content coming in. The workaround was to break our story down into smaller, more general ideas and keep things open to change.